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Thunderbird Fuels was born out of the desire to provide the independent fuel retailer with relevant, honest, and timely information so buying decisions on products and services can be fact-based, instead of the desires of salespeople and confusing, misleading contracts.

We have found, and I’m sure that you will agree, that this segment has been underserved and without a support system for far too long, and our mission is to change that. Along the way, we have found that our branded friends have benefitted from an unbiased, third party perspective as well, and we are pleased to assist in helping you achieve your goals.

Whether it be on what point of sale is right for your business (not the one that a salesperson makes the highest commission on) or understanding a card processing agreement with dozens of confusing, and oftentimes made-up fees, we are here to make it understandable.

Founded by the former Administrator of the National Association of Convenience Stores processing program, we witnessed daily buying decisions being made with little or no information. Abuse of trust and lack of communication with retailers on how things work are the order of the day.

Many vendors of the industry are not trusted by retailers because of…

  • Price gouging and usury
  • Overpromising and underdelivering
  • No focus on your profitability
  • No support system for your unique business needs

GOOD NEWS, THERE IS ANOTHER OPTION FROM THIS WAY OF DOING BUSINESS!

Thunderbird Fuels knows why we exist: TO FIX THE BROKEN WAY you get product and services today. That goal is shared by all our employees, and we are excited to help your business grow. We are good at what we do. We bring dozens of years of industry knowledge and know what and who to work with and who to avoid. We know how to listen to our clients. It’s really quite simple, but few practice these simple truths.

Our focus is four key areas and we identified operating expenses and opportunities that most fuel retailers are getting ripped off on, or are under utilizing. These are:

  • Merchant Services (almost a guarantee you don’t know what’s actually being billed)
  • Point of Sale ( needing to upgrade for EMV and told what to buy, not what you really need)
  • Lighting and Imaging (inexpensive ways to drive business to your store, instead of away, because of how a customer sees your store)
  • Fuel (can’t read the fuel invoice; not getting deliveries on time, etc.)

To revolutionize the way products and services are bought and sold by a fuel retailer, we had to commit ourselves to be the one point of contact for our clients, regardless which of our strategic partners are utilized. We stand ready to serve you anytime.

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